Stay in the loop and sign up to our newsletter

Chosen by

We are the chosen supply partner for licensed USA Sports towels and the Disney brand, including the NFL, NBA, MLB, NHL, Nascar and NCAA.

Simba USA Sports products are stocked in the biggest names in USA Retail.

Our range of licenced USA Sports products continues to push the manufacturing envelope, deliver mass customisation on a large scale for the dynamic requirements of official USA sports teams. For over 20 years, we have combined the strength of a global supply chain with the powerful innovation of the state of the art manufacturing plant located in the USA, to deliver both the aforementioned mass customisation and small volume personalised needs.

We are the proud supply partner for licenced USA Sports Towels.

All Teams. All Leagues. All Players. All Seasons. All Championship Events.

How a crazy dream lead to mass customisation and the chance to sell into the biggest names in the USA.

In 1999, during the early hours of the morning, Hiten Somaia would share with his brother Kamal, a vivid dream that would lead to a significant shift from a linear manufacturing model to one of mass customisation. This dream featured taking any image, generating a digital file from that image and weaving that image in photo-realistic detail onto a towel, with a minimum order quantity of one piece.

Hiten also envisioned the ability to send these individually customised towels to individual addresses through the weaving of a unique 2D barcode into the hem of the towel. The vision became a reality with the setting up of a state of the art weaving facility in Kentucky in 2003. Some 17 years later, Simba has furthered this technology with relationships with major USA players in the professional sports leagues and with big box US Retail that continues to thrive today.