About us
Every great brand begins with a belief.
For Simba, that belief was sparked by our founder, Anil, a belief in craftsmanship, in family, and in doing things properly, even when it would be easier not to. From the very beginning, Simba was never about simply making textiles. It was about building trust. About taking responsibility. About creating products that would perform, endure, and stand behind the people who relied on them.
That belief is the foundation of Simba, and it gave us something far more valuable than a history. It gives us permission to imagine a future.
Anil's legacy was never about standing still or looking back. It was about creating a platform strong enough to support bold thinking, curiosity, and progress, long after the first chapter was written.
That is why, at Simba, the future is what drives us.
What began over four decades ago in Melbourne has grown into a global business serving healthcare, hospitality, laundries, retail and commercial partners across the world. Not because we chased scale for its own sake, but because we consistently challenged the status quo and re-imagined what excellence could look like at every stage of our evolution.
Studious child to passionate educator and founder of Dreamtime Learning.
From youngest child to professional cricketer to Managing Director of a Global Business.
From curious child to textile G.O.A.T and Executive Chairman.
Entrepreneur and Courageous Founder.
The heart and light of the family. A constant source of warmth, optimism and quiet strength.
We are continually obsessed with finding ways to influence how the future plays out, for our world, our people, our suppliers and our customers. We embrace change. We stretch our imaginations. And we love solving problems to create solutions beyond our boundaries.
From our earliest days, Simba has believed that standing still is not an option. Our role has always been to challenge the status quo, to transform and re-imagine what products, services and partnerships can become when curiosity, courage and discipline are applied together.
Today, that belief has never been more relevant.
At Simba, we see our job as actively shaping what comes next, not reacting to it after the fact. We are driven by different possibilities and disruptive thinking, constantly asking how we can collaborate, learn and grow with our customers for mutual gain, and be seen not as a supplier, but as a true, integrated partner.
Every person at Simba is coached and empowered to be agile, responsive and to bring a dare-to-dream mindset, because the future doesn't belong to cautious thinking. It belongs to those willing to explore, experiment and act with intent.
We are preparing for a future in which technological growth becomes irreversible, a future shaped by rapid advances in data, information and artificial intelligence. And we are determined to be at the forefront of that change.
For Simba, innovation is not an ambition, it is a responsibility.
We are relentlessly focused on how emerging technologies can be applied meaningfully: to improve decision-making, to create smarter products, to strengthen supply-chain resilience, and to deliver certainty in an increasingly complex world. As artificial intelligence, data analytics and smart systems reshape industries, Simba is actively embracing these advancements, not as experiments, but as foundations for the future we are building.
This is innovation with intent. Innovation grounded in real-world outcomes. Innovation designed to help our customers succeed today, and remain competitive tomorrow.
The future Simba is building is one defined by collaboration, curiosity and confidence.
We are investing in the systems, capabilities and people that will allow us to push boundaries responsibly, explore new horizons and continue redefining what excellence looks like across our industry. We invite our customers and partners to join us on this journey, to shape the future together, with ambition, optimism and purpose.
Because at Simba, the future isn't something we wait for.
It's what drives us. And that drive comes from our past. Not a legacy but a belief
Come visit us at 289 Bayswater Road to see firsthand how we work every hour of every day - combining the best analysis, smart technology and the expertise of our exceptional team to ensure every product is fit for purpose, guaranteed and fully transparent.
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