Simba acknowledges the Traditional Custodians of all lands on which we operate. We recognise their continuing connection to land, sea and community; and we pay our respects to their Elders past, present and emerging.

We ignite greatness in our people, our clients and our suppliers.

We deliver superior quality, certainty and value by disrupting the status quo.

We bring capabilities in design, products, supply, data and science to create change.

We link history, transparency, passion and a focus on the future to play our part in building a better tomorrow.

Simba acknowledges the Traditional Custodians of all lands on which we operate. We recognise their continuing connection to land, sea and community; and we pay our respects to their Elders past, present and emerging.

Retail

Simba Retail

The Simba Difference

We know there can be competing promises about what is going to be the best product or the next big thing in retail.

But at Simba, we don’t make promises we can’t keep.

We work closely with our clients to deliver real and strategic solutions, but more than that, we advocate for our buyers so that they can have confidence that their customers will have access to the products they want.

Our client’s buyers know that they are backed by a team of experienced Simba buyers. We speak their language because we have walked in their shoes. We also bring the experience of a strong in-house design and creative team plus over 40 years of manufacturing and supply expertise which means we provide a complete retail solution. Simba retail know the right ideas at the right time and we are proud to partner with leading retailers across Australia, New Zealand, much of Asia and the United States. Once our retail clients experience Simba, they quickly realise what they have been missing all along.

House of brands

Market leading Australian brands across stores and online.

Morrissey
Morrissey Junior
Sheraton Luxury
Sheraton Luxury Maison
Dickies
Linea Home
Renue
Tontine
Deca Home
Deca Home Kids
Crestell
Minikins
Sheraton luxury

Sheraton Luxury began with a single goal; to bring the ultimate five star hotel experience into the home.

Inspired by the best premium accommodation, Sheraton Luxury combines elegant design with industry leading materials to ensure a great night's sleep.

Sheraton Luxury graphic

With Sheraton Luxury, premium experiences don't have to come few and far between.

  • Sheraton luxury

    Our story

    Sheraton Luxury provides everything you will need to recreate a serene and sophisticated space, minus the 11am checkout. Every product is manufactured with quality at its core, as luxury demands nothing less.

  • It’s the small details that make your space beautiful, and more importantly, make you feel special.

    Sheraton Luxury graphic 2
  • Our products

    At Sheraton Luxury, we provide our customers with the most opulent ranges of towels and linens. Adding quiet confidence to your home, consider Sheraton Luxury your key to hotel living from home.

  • Shop the collection

    Visit the Sheraton Luxury website to see more.

    Coming soon

    Celebrate the little things!

    Minikins is a fun and inspired kids range that aims to bring colour, pattern and happiness into any home. With products ranging from sheets and towels to rugs and throws, Minikins jump into every area of the home.

    Minikins together

    Minikins like to hop, skip, jump, and jive and never go anywhere without a high five. Minikins are so tiny! Always lovely, always nice, Minikins love to be polite.

  • Our Story

    Give your little one's bedroom an effortless makeover with delightful designs, fun prints and pops of colour.

  • Getting ready for bed, once they’ve all been fed, Minkins know it’s time to sleep. After all that play, at the end of the day, Minikins have to hit the hay.

    Minikins
  • Our Products

    With quality construction, Minikins provides comfort and durability all year 'round.

  • Stockist

    You can find products under our brands at Kogan, Ozsale, Catch, 
Dick Smith, Matt Blat, Once It NZ, TKMax, Ebay, Flybys, Mosaic brands, Mydeal, Bunnings, Spotlight, 
Reject Shop, Big W and Coles.

    We understand great design, buyers, the retail market and customers.

    Our client’s buyers know that they are backed by a team of experienced Simba buyers. We speak their language because we have walked in their shoes. We also bring the experience of a strong in-house design and creative team plus over 40 years of manufacturing and supply expertise which means we provide a complete retail solution.

    We work closely with our clients to deliver real and strategic solutions, but more than that, we advocate for our buyers so that they can have confidence that their customers will have access to the products they want.

    Bed

    Our client’s buyers know that they are backed by a team of experienced Simba buyers.


    Our team scope the market to understand consumer buying behaviours and follow international creative leaders to design products that our buyers and their customers want. We also understand how to make our clients creative ideas into a solution that can be manufactured.

    We love to equip our client’s buyers with what they need before they even realise they need it.


    We can do this by using our working knowledge across many markets, a robust procurement and logistics chain, an active emphasis on innovation driven solutions and an intimate understanding of consumer behaviour. We truly understand what it means to be a buyer because our retail team have also been buyers. We speak the same language, understand their priorities and do all that we can to make their job easier.

    We always feel privileged to hold space in our clients stores and we demonstrate this by consistently bringing real value to their business. Traditional wholesalers only focus on quick wins, but Simba retail is different – we co-create long-term strategies with our clients for shared long-term success. Our clients can count on us to deliver outstanding products as well as a true commitment to prioritising their unique requirements around display, stock supply and accessibility and their markets demographics.

    Ultimately our clients can have complete confidence in us because our team of buyers advocates work as an extension of their team and their business.